Webinar 132: How to open a representative office in Japan

05-02-19 | 10:00 h - 11:00 h

How can a European company efficiently set up and effectively utilise a representative office in Japan?

This Webinar presents practical, step-by-step guidelines relevant to EU-based small- and medium-sized enterprises (SMEs) that are thinking about entering Japanese markets by first opening a representative office. For many companies in Europe, Japan can appear both an attractive and a distant or unfamiliar market. For this reason, many European companies hesitate to invest in Japan, or do decide to invest on the basis of imperfect or out-dated information. As we illustrate in this Webinar, opening a representative office in Japan offers European companies a relatively low-cost and low-risk opportunity to do market research and form business networks before investing too heavily. Building on the examples detailed in an accompanying Report, this Webinar offers real-life case studies of EU-based SMEs that have opened a representative office in Japan and used this office efficiently and effectively as a platform upon which to achieve a strong market position and, subsequently, business success in Japan. 

The webinar is targeted to EU companies seeking to learn the key elements for setting up a representation office in Japan.

Registration deadline: 04/02/2019

In 40 minutes from your desk, discover how to:

  • Research and compare possible locations for opening a representative office in Japan 
  • Efficiently navigate legal, financial and personnel factors relevant to opening a representative office in Japan
  • Effectively use a representative office to conduct market research and business networking in Japan


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speakers: Keith Jackson, SOAS University of London (UK) and Kobe University, Japan; Makoto Hashiguchi, Career Counsellor at Z’xent Pro – Legal Collaboration
Moderator: Gwenael Beauvais - Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

After Event Information