Functional & Health Food

The Japanese food market was valued at US$ 769.5 billion in 2017. It presents element of a well-developed industry regarding aspects ranging from retail to hotel, restaurant and institutional food service. One of the growing trends of the last few years is the increase in consumption of functional and healthy food: the Japanese consumers are focusing more on these sectorial products for various reasons, such as beauty effects and the ongoing transformation in an ageing society. Moreover, while many opportunities can be observed in exporting food to Japan, foreign producers should be extremely careful in meeting the strict requirements demanded by the Japanese law.

GAIN, Japan Exporter Guide – 2018 Exporter Guide, 2018 

Table of Contents

  • Overview
  • Organic Food
  • Healthy Food: Labelling System and Regulations
    • Food for Special Dietary Uses (FOSDU)
    • Food for Specified Health Use (FOSHU)
    • Food with Nutrient Functional Claims (FNFC) 
    • Dietary Supplementst
  • Expert Report
  • Further Reading
  • Relevant Organisations and Trade Fairs