In the coming years, Japan will host several large-scale international sports events, including the Rugby World Cup 2019 and the 2020 Tokyo Olympic and Paralympic Games. These events offer an opportunity for Japan to ignite the potential economic power of the sports industry to drive economic growth. By assessing the economic value of sports beyond traditional collaboration with gaming, fitness and education to sectors including tourism, healthcare and other industries, an expanded sports market has the potential to make a far-reaching impact on the Japanese economy.

METI, Growing Japan into a Sports MVP, 2016

Table of contents

  • General overview
  • Sports culture in Japan
  • The market for sports
    • Sporting goods
    • Sporting apparel
    • Fitness clubs
    • Golf
    • Bowling alleys
    • Bicycles
  • Sports and IT
  • Regulations
  • Expert report
  • Annual reports
  • Further reading
  • Relevant organisations and trade fairs