16-02-21 | 10:30 h - 11:30 h CET

Webinar 164: Japanese convenience stores and drugstores–Opportunities for European snack and beverage products under Corona

Do you want strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese snack and beverage market?

The aim of this webinar is to present an overview of trends and opportunities on the Japanese convenience store and drugstore market under the Corona pandemic and to deliver strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese convenience store and drugstore market.

The webinar includes:

03-03-21 | 10:30 h - 11:00 h CET

Export to Japan 15: Markets, Distribution System and Sales Channels for B2B and B2C

Various EU products and services began to enjoy benefits from the EU-Japan Economic Partnership Agreement (EPA) which entered in force on 1 February 2019, and we are seeing a considerable increase of EU exports to Japan. But yet many EU exporters, particularly small and medium-scaled enterprises (SMEs) perceive access to Japanese market difficult because of unfamiliar trade and business practices.

Report: Distribution in Japan

This report titled "Distribution in Japan" issued by Thomson Reuters is written as an informative Q&A and provides comprehensive information on many aspects of the distribution process in Japan. This report describes the regulations and legal formalities related to the distribution process, and focuses on the competition law, tax, and the intellectual property.

Presentation: The Realities of Business in Japan

About the Presentation 

This presentation will outline and explain the various distribution channels which are available to you for your business venture in or with Japan. By the end of this presentation you will be familiar with the existing distribution channels in Japan. You will also be able to assess the differences which companies and their staff might face in exporting to or doing business with Japan. Finally, you will also be familiar with the latest changes Japan’s distribution channels.

Distribution Channels

If you want to sell your product in Japan, you need to be familiar with all the available distribution channels.


Preparing to expand a business overseas requires more than just attention to financial issues. Cultural awareness and an understanding of the market are vital. Japan’s culture and customs are unique which may at first seem daunting for European companies.

Selling Through Intermediaries

If establishing a local office in Japan does not seem like the right solution, it might be wise to use an intermediary.

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