Food & Beverage

Confectionery

A positive outlook can be highlighted for the Japanese confectionery market: It represents the sixth-largest domestic market in the world, with retail sales of US$ 9.4 billion in 2017.

Cereals

Japan is both one of the world’s most technologically advanced nations and also a small-scale agricultural producer, making it a major importer of wheat and other cereals.

Soft Drinks

By confirming its previous trends, the Japanese soft drinks market appears to be in good health: Expansion is continuing as well as ongoing competitivity and market opportunities.

Alcohol

The Japanese liquor market is one of the largest in the world with estimated annual sales of 4 trillion yen and growing consumption in several categories.

Organic Produce

Organic farming represents a new trend in the Japanese agricultural scenario, even though this type of agriculture is still small in Japan. Before the 1950s, the use of fertilisers was extremely rare, making traditional cultivation organic.

Food Regulation

When exporting food products, the exporter should be aware of importation procedures, laws and administrative forms, in order to ease this process.

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