25-05-21 | 10:30 h - 11:30 h CET

Webinar 172: Recent Evolution of Japanese Outbound Tourism and Recommendations for EU SMEs

What are the opportunities for the EU SMEs interested in the Japanese Outbound Tourism flows?


In the coming years, Japan will host several large-scale international sports events, including the Rugby World Cup 2019 and the 2020 Tokyo Olympic and Paralympic Games.

Pet Products

In fiscal year 2022, the pet industry market size reached 1.7 trillion yen. The industry is still expanding as it was estimated at 1.57 trillion yen in fiscal year 2019.


Over the past few decades, Japanese popular culture and the toys associated with it, have become increasingly popular in Europe (Pokémon probably being the most obvious example).

Tags : Toys, Leisure

About Tourism

Japan has a vibrant tourism market and is becoming an increasingly attractive destination for international travellers.

About Leisure

The leisure industry was highly impacted by the coronavirus crisis, and Japan has experienced dramatic changes regarding the entertainment environment. However we can identify a number of popular Japanese leisure sectors.


Although the music business in the rest of the world has shifted towards downloads and streaming, in Japan the compact disc is still king. Japan’s domestically recorded music makes up a majority of this market, but Japanese consumers are also known for enjoying Wester

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